What Is a Traffic Arbitrage Tracker and How to Choose the Right One?

For successful arbitrage, it is essential to use reliable modern tools. One of them is a tracker. It provides an opportunity to evaluate the quality of your advertising campaign and get useful information to improve it. What is a tracker in arbitrage, how to use it in the right way, how to choose it and how proxies contribute to it? This is what we are going to tell you in this article!

What is an ad tracker for arbitrage?

A tracker is a tool for studying user behavior. It collects a number of useful parameters. This includes the IP address, geolocation, browser, device type, connection type, and others.

How exactly does the tracking process work?

• All traffic passes through the tracker, leaving a trace in the form of the parameters mentioned above;
• The captured data is returned in the form of special post-back commands, thanks to which the marketer has the opportunity to fix the key parameters of the advertising campaign.
• The arbitrageur decides what changes to make to the advertising campaign and how to make it more effective.

In essence, tracking can be a process aimed at continuous improvement and increasing the effectiveness of the campaign.

Why Use Trackers for Arbitrage?

There may be an opinion that if an advertising campaign is set up correctly and brings results, then the use of a tracker is not necessary. On the one hand, this is true, but still, traffic arbitrage is different from the standard purchase of traffic by an advertiser to promote their own products or services. And here's why:

• In arbitrage, it's crucial to prevent fraudulent activity. Fake clicks and leads are an unavoidable part of arbitrage. Competitors can click on your ads while you, for example, are focused on improving your landing pages. Thus, tracking allows you to identify vulnerabilities in order to put your efforts in the right place.
• Trackers in general help you monitor traffic sources and determine their effectiveness. For example, you run ads on several networks at once - (Google Ads, Facebook Ads and TikTok). The tracker will clearly show that, for example, TikTok traffic is cheaper and converts better. This will allow you to reallocate your budget or abandon ineffective sources altogether.
• Landing page conversion optimization. For example, you might test two landing pages, and the tracker would show you which one has a higher conversion rate.
• Automating workflows is one of the most significant benefits of using tracking. Some trackers offer the possibility of auto optimization, i.e. with their help such processes as disabling unprofitable campaigns, editing bids and adjusting targeting are carried out automatically. The marketer only needs to make the necessary adjustments. As an example, we can consider the situation when the tracker disables ads that bring a lot of clicks but few conversions. This saves both budget and time.
   

How to Choose the Best Tracker for Arbitrage?

A tracker, like web hosting or any other service, should be chosen based on your needs. If you are just starting out, you should not choose an advanced tool with which you can automate everything. In addition to the cost, it is wise to pay attention to the following parameters:

• Reporting - it's in your best interest to get detailed reports that break down a lot of parameters - from clicks and conversions to sales and revenue. You may decide not to delve into the study of certain metrics, but you will be able to choose the most useful and informative ones.
• Integration with other services. This is optional, of course, but it's helpful when the tracker you choose has the ability to be integrated with the platforms you're already working with. For example, if you integrate your tracker with Google Analytics, this will open up opportunities to combine traffic and conversion data. You'll be able to see exactly which keywords, creatives, or sources are bringing leads.
• Customizations. It's good to be able to create custom links with the tracker. If they include UTM tags and dynamic parameters, it opens up the possibility to track traffic very precisely to segment it for different sources afterward. For example, you can run a Facebook Ads campaign and add multiple UTM tags to determine the most profitable creative.
   

The Best Trackers for Traffic Arbitrage

• Peerclick is a powerful and feature-rich tracker that offers a wide range of functionality within a free plan. It helps to optimize campaigns using artificial intelligence and extensive automation, and is optimized to handle large amounts of data, which is useful when running multi-channel campaigns with large budgets.
• Voluum is another powerful and productive tracker that is a cloud-based platform with deep analytics capabilities. By performing operations in the cloud, it is possible to quickly process a large number of parameters. With the Automizer tool, you can automatically turn off an ad or campaign if it shows a low CTR or leads to budget overruns. This is useful when managing a large number of campaigns.
• BeMob is also a cloud-based solution that allows you to receive detailed reports with a large number of metrics and filters. BeMob is known for its very wide integration capabilities with affiliate programs and advertising networks. This saves time and allows you to automate the deactivation of unprofitable landing pages and ads in case of unsatisfactory CTR and budget overruns. You can conduct split testing, customize the distribution of traffic between different options, and monitor the results in real time. 
• RedTrack is a cloud-based tracker that allows you to automate your advertising campaigns and offers ready-made integrations with affiliates and traffic sources. It is especially useful for those who work with English-speaking traffic because it has integrations not only with Google, Facebook, and TikTok, but also with MaxBounty, PropellerAds, and others. Detailed analytics and reports, automated campaign management, split testing, anti-fraud tools, APIs, and a convenient mobile app are all available to RedTrack users.
   

Why Do I Need Proxies For Working With Trackers?

Some affiliate programs and advertising networks are only available to users from certain countries. If this is your situation, a proxy is a must. Proxies help to emulate traffic from different regions for testing landing pages and campaigns. And, of course, one of the most important functions they perform is masking the real IP address to protect your privacy.

KeyProxy offers the best proxies with impressive technical parameters. These are mobile proxies with the ability to change IPs by time and link, unlimited traffic, and 99.8% uptime. MultiPort, a tool for randomizing mass actions, is also available. With its help, you can configure the sending of requests from different IPs in a hundred streams!

Conclusion

A traffic tracker is a crucial monitoring tool. It allows you to customize and optimize your advertising campaigns. Proxies from KeyProxy make these processes fast and efficient.