What is Motivated Traffic and How Should Arbitrage Marketers Work with It?

Success in arbitrage marketing hinges on high-quality traffic, meaning visitors who are genuinely interested. These visitors buy, subscribe, download, and generate revenue. Arbitrage marketers need to focus not just on the quantity but also on the quality of traffic. Although it's generally believed that the higher the quality of traffic, the better, this isn't always the case. You can still make money in arbitrage using motivated traffic.
This article will explain what motivated traffic is, the different types of motivated traffic, how to earn money with it, and why using proxies is crucial for arbitrage marketers of all levels.

What is Motivated Traffic?

Motivated traffic consists of users who receive a reward for completing specific actions such as clicking a link, subscribing, registering, making a purchase, or completing other targeted actions. The goal of affiliate marketing is typically to have these actions performed by genuinely interested audiences, providing real value to the seller of a product or service.
For example, if a store sells home appliances, an arbitrage marketer might post an ad in a group dedicated to home appliances and include an affiliate link. Visitors click the link, make a selection, and purchase, with the store then sharing a portion of its profit with the affiliate. If the reward exceeds the ad spend, it's a successful case. If not, different approaches can be tried to break even and eventually turn a profit.
However, when promoting apps on the App Store or Google Play, the strategy changes. Using real, live users isn’t always necessary, careful economizing is often essential.
In essence, motivated traffic serves a different purpose: it is designed to boost volumes, creating the appearance of popularity and demand.

Why Use Motivated Traffic?

Suppose you’ve uploaded an app to the App Store. While you could advertise it, it might be more effective to attract several hundred motivated visitors who will download and review the app for a reward. This practice doesn’t violate platform rules since it drives traffic to the product - in this case, the app.
That said, in some scenarios, using motivated traffic can be a serious violation, so it’s important to understand the different types of motivated traffic.

Types of Motivated Traffic

• Real Users. These are individuals who receive compensation for completing a targeted action, such as registering, commenting, or installing an app. They are usually found on freelance marketplaces and are offered small payments for their services. Key parameters when choosing real users include their geographic location. For example, installing an app might cost around $0.30.
• Bots with Installation Capability. This automated software mimics the actions of real users, like installing an app. The use of bots is preferred by arbitrage marketers due to their lower cost and similar effect. However, it's crucial to buy high-quality bots, typically sourced from specialized bot farms. Every arbitrage marketer should have a few trusted suppliers for such traffic.
• Simplified Bots: These bots press the “Download” button without completing the download. For Apple, the act of pressing the download button counts as a download. This type of traffic is useful for boosting statistical indicators, such as the number of downloads.
  Understanding and effectively using motivated traffic can significantly impact an arbitrage marketer's success, making it a valuable tool in their strategy.

 

Checking Traffic Quality

Regardless of the type of motivated traffic an arbitrage marketer uses, it's crucial to verify its quality. Apple and Google encounter bot traffic daily and have developed protective mechanisms. However, you can avoid these issues by using high-quality traffic from the start.
Arbitrage marketers should remember that Apple primarily focuses on the country in the App Store rather than the IP address. Therefore, it’s important to choose providers of motivated traffic who set the appropriate geographic location in their Apple IDs.
The most important parameter of traffic quality is the completion of the targeted action. If you need installations and comments, focus on these metrics rather than the quantity or cost.

Which Type of Motivated Traffic is Best?

Real users who complete targeted actions for an agreed-upon reward are always preferable. However, this option can be expensive and may not always fit the budget.
For promoting an app via key search queries, bot traffic can be equally effective and significantly cheaper. Every arbitrage marketer should have a list of quality bot traffic suppliers. On the other hand, for more precise tasks like writing reviews, real users are a better choice.
It’s also important not to use motivated traffic when promoting products and services for other people and companies, as passing off bots or motivated users as genuine customers is unethical.

When Not to Use Motivated Traffic

If you are promoting your own app or website, you can generally use any type of traffic, as the worst outcome is a ban.
The situation is very different when promoting third-party offers. Affiliate programs are highly critical of motivated traffic because these users typically do not buy products or order services. For instance, a motivated user might earn a few dollars for requesting a call about an insurance policy, for which the arbitrage marketer is paid several tens of dollars. While this might seem like a good business, it’s not sustainable.
Such fraud inevitably leads to bans and creates significant reputational risks for the arbitrage marketer and their team. Moreover, using motivated traffic for such purposes is unproductive, as advertisers will eventually realize they are losing money from the collaboration.
In the past, some webmasters created groups to exchange clicks on Google AdSense. Although they managed to receive payments for a short time, all participants were eventually banned.

Conclusion

Motivated traffic is a powerful and reliable tool for promoting mobile apps. Arbitrage marketers can use either real users or bot traffic.
It's essential to avoid deceiving affiliate networks, as this will ultimately lead to negative consequences.
To work without worrying about bans and restrictions, arbitrage marketers should use proxies. KeyProxy offers the best proxies on the market. With automated management 24/7, a stable uptime of 99.8%, speeds ranging from 3-90 Mbit/s, and quick IP changes within seconds, KeyProxy provides an excellent tool for arbitrage marketers at any level.