What are Agency Accounts and Why Do Arbitrageurs Need Them?

Agency accounts significantly increase the effectiveness of advertising and lead to higher ROI. What are agency accounts, why do arbitrageurs need them, and how do proxies work in this regard? These and other questions are discussed in this article.


What are agency accounts?

Technically speaking, an agency account is a regular advertising account. But its difference is that it is created specifically for large advertisers, for example, for advertising agencies. The pattern of actions is as follows:

• An advertising agency signs a contract with an advertiser, such as Google, and accepts a number of obligations. These obligations may include budget requirements, provision of documents, ensuring the effectiveness of advertising, and so on. 
• In return, the media network provides an ad cabinet with advanced features.
• The advertiser uses the advertising account, ensuring that all requirements are met. And the media network in turn has the assurance that the advertiser will not violate the contract.

It turns out to be a very mutually beneficial cooperation. And of course, every arbitrageur would like to get such an agency account at his disposal, because it greatly increases trust from Google or other advertising network.

Advantages of Advertising Accounts

• Priority in moderation. If you create a large number of ads, this will be a very significant advantage for you. The fact is that moderation often takes quite a lot of time, but moderation of agency accounts is prioritized. Saving time in many cases can directly affect the effectiveness of advertising campaigns, especially when it comes to promoting seasonal or wow products.
• Support and ban protection. If you have problems with moderation or, even worse, your account was banned, the funds will be returned, moreover, the partner company will undertake to resolve the conflict situation.
• High trust. When cooperating through a partner company, the advertiser has fewer worries. In fact, it is a matter of additional moderation so that in the end the ad is more likely to meet the requirements of the advertising network and is not rejected.
• Large volumes of traffic. It is very important for arbitrageurs to have access to large volumes of traffic, moreover, sometimes there is a need to gain access to certain regions, traffic from which is not available for personal accounts.
• Payment without problems. If you face a problem in making a payment, the partner company will take on the mediating function in this matter. 

Of course, it is important to mention a big disadvantage of advertising accounts, namely, that for such cooperation you will have to pay a 10-20% commission. And of course, if we are talking about arbitrage, which implies a violation of the rules, it is better not to get involved with agency accounts. 

When Should I Choose Agency Accounts?

There are certain areas where using agency accounts makes special sense.

• Finance is a serious field with high affiliate payouts, so advertisers often have very serious requirements and restrictions. If you are promoting financial offers, it is better to use agency accounts, which will simplify moderation and speed up the launch of the advertising campaign. In addition, in the financial sphere it is important to conduct high-quality analytics, which is just possible with the help of agency accounts.
• Cryptocurrencies and blockchain - the promotion of such offers often causes various kinds of difficulties due to the strict rules set by advertising networks. The use of agency accounts is a great way to bypass these restrictions, which generally increases ROI and ensures the stable operation of advertising campaigns.
• Games are a very popular and profitable niche, however, when promoting game offers you have to manage a large number of campaigns and work with large volumes of traffic. Many arbitrageurs use blackhat methods, so it is extremely important to secure your account. But the easiest way is to use agency accounts.
• Tourism, hotels, travel. In this industry it is important to quickly and effectively promote seasonal offers, promotions and specials. Agency accounts are best suited for this, as they allow you to quickly launch and optimize campaigns and at the same time speed up moderation.

Where to Get an Agent Account?

An agent account is not just an option you can choose when you sign up. You can't get one without an intermediary, as the requirements are quite strict. For today, we can highlight some ways to get an agent account:

• CPA networks. Affiliate networks are aimed at cooperation with large advertisers, so they can offer creating an agency account for regular clients. For example, if you have been cooperating for a long time, have no violations and show good volumes in terms of traffic, you may be provided with such an opportunity. It is important to remember that affiliate networks do not always advertise the fact that they provide such an opportunity, so it is an individual issue.
• Advertising agencies are the best way. Today, it's not hard to find an advertising agency that partners with Google, Facebook or another major platform. They can offer rentals and full campaign management for those involved in arbitrage.
• Buying an agency account is also an option. There are a large number of such offers on the Internet, especially on forums for marketers and Telegram channels. Arbitrageurs should be careful and accurate, so as not to fall into the hands of fraudsters. It is better to cooperate with reliable sellers. Resellers are intermediaries who resell access to agency accounts. This option should be considered when you need an account for a relatively short period of time, as it is unlikely that anyone will guarantee long-term work in this case. Resellers can be found on marketing forums.

Why Use Proxies When Working with Agency Accounts?

When it comes to arbitrageurs, it is important to remember that they may not be welcome clients of big ads networks. The whole point is that any advertising network is interested in direct cooperation, because direct advertisers are much less prone to deception and other misconduct.

Given this, even a well-meaning arbitrageur can fall under suspicion. The result is, account ban and loss of funds. To prevent this, it is important to ensure safety, namely, to use proxies. They will help to hide the arbitrageur's real IP, data about the device, physical location and help to optimize many work processes. 

KeyProxy is a reliable assistant for any arbitrageur. The best proxies on the market with uptime of 99.8% and speed of 3-20 Mbit/s will ensure fast opening of pages and comfortable work with your personal account in any affiliate network. The main thing is the ability to work with a large number of advertising accounts without any worries!

Conclusion

Using agency accounts will allow you to bring arbitrage to the right level. But it is required only for those who work in certain niches and aim for large volumes.

In any case, an arbitrageur cannot work without quality proxies. That's why proxies from KeyProxy are the solution for everyone who works on the traffic arbitrage market!