Voice Search and Traffic Arbitrage - How to Use It to Make Money?

Voice search is becoming more and more popular every year. With the transition to smartphones and other mobile devices, Internet users are trying to simplify the search process, so instead of searching with text queries, they are increasingly using voice. What does this mean for arbitrageurs, how to succeed using voice search, and what does it have to do with proxies? That's what this article is about.

The Impact of Voice Search on Traffic Arbitrage

Thanks to voice search, a huge number of new low-frequency queries are requested every day, so we can say that voice search has fundamentally changed the approach to content optimization. Whereas text queries used to be usually short and fairly self-explanatory (e.g., “buy cheap laptop”), voice queries are more detailed and longer (e.g., “buy cheap asus laptop near me”).

Realizing this requires arbitrageurs to revise their strategies to tailor content and ad campaigns for such low-frequency queries. It is important to remember that not all Internet users are sufficiently literate and enter grammatically and stylistically correct queries. This is not even the point, because when a person enters a query, he or she may not have a clearly formulated phrase in his or her head, so mistakes and incorrect formulations are very common. And this expands the opportunities for arbitrageurs.

How to Use Voice Search in Traffic Arbitrage?

• Targeting directly to voice queries. Voice queries are quite different from text queries, as users use more natural, conversational phrases that they wouldn't necessarily type in text form. For example, instead of a text query “best smartphone 2024”, a user might ask “what is the best smartphone to buy in 2024?” or “recommendations for the best smartphones in 2024”. Realizing this, arbitrageurs can experiment with the text design of their ads. If you're sending traffic to some physical goods, such as smartphones, customize your Google Ads campaigns so that ads are shown for low-frequency voice queries. This will allow you to attract more targeted traffic that is already in the decision stage. You can achieve much higher conversion rates this way.
• Since most voice queries come from mobile devices, it is crucial to optimize your ad campaigns to buy mobile traffic. There is nothing complicated about it, you just need to be diligent in setting up your ads, namely to make sure that they display well on mobile devices, as well as optimizing landing pages for fast loading and easy navigation. The quality of landing pages plays a special role in this case.
• Use local targeting. Users very often add phrases such as “near me”, or name the exact location (city). For arbitrageurs this is a great opportunity to use local targeting, especially if the offers have a specific geographical reference. This is relevant when working in such niches as tourism, tours, travel, hotel booking.
• Integration with voice assistants is the ultimate. Today, many users actively search through voice assistants. Google Assistant, Amazon Alexa, Siri - these assistants help to search, find, order, and buy. If an arbitrageur works with an e-commerce store, it is possible to advertise directly in a specific ecosystem. This is particularly useful when products are high margin.
  
  Content Creation Makes a Special Kind of Sense
   

Many people think that arbitrage is all about buying traffic and redirecting it to the page of a product or service provider. Landing pages are often involved, but they are usually seen as an opportunity to further warm up the target audience and don't contain a lot of text information.

But voice search arbitrage can and should take a different approach. Arbitrageurs deal with a lot of long, low-frequency queries. And that means you can create content using them or, for example, videos for YouTube. Today, this approach is a bit outdated, as Google and other search engines pessimize websites and make it harder to promote them. However, using ChatGPT, Gemini and other resources opens up access to large amounts of free unique content, which, however, requires manual editing.

Tips for Arbitrage Using Voice Search

• Optimize keywords for long voice queries, which are often longer than text queries. Include keyword phrases in question format and use long-tail keywords. For example, instead of the short “buy a smartphone”, use the phrase “where to buy the best smartphone cheap in my city?”.
• Be sure to target local queries. Voice queries very often contain a mention of the user's location. Therefore, set up targeting for local keyword phrases and geographically relevant ads. This is especially important and effective for promoting offers that are offered by businesses with a physical presence or services in a specific location. For example, new construction, repair services, and so on.
• Voice search users want quick and accurate answers. This can be argued since they don't just type and speak, which requires a lot of effort. Therefore, make sure that your landing page actually offers useful information that matches the user's query. This will also lead to higher conversion rates.
• Conduct A/B testing of your ad campaigns, constantly test different formats and landing pages by working with voice search. Compare results and optimize campaigns to improve performance. Remember that user behavior can change depending on the season and time of day.
• Be sure to use proxies. It is impossible to imagine the work of an arbitrageur without proxies. This tool is designed to secure the advertising account and money, as well as to allow you to work without worrying about possible bans. In addition, if you work with content, i.e. have a large number of landing pages, or perhaps create small websites, proxies are necessary to ensure that search engines do not suspect you of creating a network of websites. KeyProxy offers the best proxies on the market. They have an uptime of 99.8% and a speed of 3-20 Mbit/s, which is enough for any arbitrage related tasks.
  
  Conclusions
   

While we are not yet able to control smartphones and other devices with thought, typing text queries is slowly becoming a thing of the past. Users are moving to voice search - it's how they search for information, buy goods and services, and communicate with each other. Arbitrageurs must adapt to such changes and pay attention to long-tail queries, while using proxies to ensure safety and increase productivity!