Traffic Arbitrage Through Influencer Marketing

Every year, the number of television viewers decreases while the number of social media users increases. Beloved figures are no longer popular artists, but bloggers. Influencer marketing is an extremely effective way to promote almost any product or service. It is used by solo arbitrageurs and large teams alike. From this article, you will learn what influencer marketing is, how to choose an influencer, form a task, why it opens up opportunities to earn 100-200%, and how proxies help in this.

What is Influencer Marketing?
Influencer marketing is a set of actions aimed at promoting products and services using a popular media personality (influencer). Moreover, popularity here is a relative concept. For example, while TV commercials usually feature well-known figures (singers, actors), influencers are often only well-known within their niche. For instance, for promoting a cryptocurrency project, it's much more effective to engage a YouTube blogger who specifically covers cryptocurrencies and has 50 thousand subscribers than to buy advertising on a channel with 200 thousand subscribers that covers general topics. The influencer either provides a full review or briefly recommends the promoted product or service.

Types of Influencers
The main factor when selecting an influencer is relevance. The more precisely the target audience is chosen, the higher the return on cooperation. However, the number of subscribers also matters. Among professionals, influencers are typically categorized as follows:

Mega-influencers - leading YouTube channels, Instagram accounts, and other media with over 1 million followers. Such cooperation usually promises tens of thousands of clicks but also requires significant financial investment.
Macro-influencers - with followers ranging from 100 thousand to 1 million. They can be found in almost any niche. It's beneficial if it's a narrow niche because such influencers can be real opinion leaders. For example, if you're interested in investing in the stock market, it's unlikely you should look for a mega-influencer. It is better to focus on a macro-influencer to ensure high audience quality.
Micro-influencers - with 10 thousand to 100 thousand followers. Depending on the niche, these could be either significant or not-so-significant bloggers. For successful arbitrage, it's necessary to find several or even dozens of influencers
Nano-influencers - these are small bloggers, often beginners, with up to 10 thousand followers. It's important that at least 1 thousand people are subscribed to them. Otherwise, you may not get any clicks at all.

How to Choose an Influencer?
Arbitrageurs can be divided into two types. The first type selects traffic sources independently. The second type delegates this task to freelancers. Choosing influencers is a step-by-step process:
Determine your budget. For example, you're willing to spend $10,000 within a specific project.
Decide on the type of media. For experiments, working with one social network, such as YouTube, is suitable.
Choose at least 10 influencers within your budget, based on $1,000 for each.
Write an email or send a direct message. Blogger contacts are usually easy to find - they suggest contacting them via Telegram or leave their email address.
Clearly describe your goal. For this, you need to formulate a task.

How to Formulate a Task?
Remember, your goal is not a beautiful video or an attractive post, but leads and purchases. The task can be formulated freely. Typically, it's a page in Google Docs that includes the following data:
Date of placement. If the influencer actively collaborates with advertisers, you may have to queue up.
Placement period. If it's a YouTube video or a link under the video, the placement is either permanent or at least for the channel's lifespan. If it's a post on social media, it's important to specify the duration (24 hours, 48 hours, etc.).
Promo code for subscribers. This customization is essential as it allows attracting more clicks and purchases.
Provide the blogger with information about the product you're advertising, whether it's paid access to a private Telegram channel or a physical product. Don't forget to emphasize unique features.

There's nothing wrong with paying a small amount of money for a list of 50 YouTube influencers in your niche with subscriber counts ranging from 50 thousand to 500 thousand. This will save you time and provide direct contacts. You just need to send a message with a cooperation offer.

Of course, you can also turn to agencies, but this option is more relevant for large brands that regularly collaborate with influencers. Arbitrageurs usually handle things themselves or hire freelancers for routine tasks.

Collaboration Formats
A good question is: how exactly should product or service promotion through an influencer look? It all depends on the review format:

If it's about posting a video on a YouTube channel, you can consider a full-length video or a 10-15 second clip. If the channel is very large, you can settle for your product being mentioned as a sponsor with a link in the comments.
If you're buying advertising on social media or a messenger, then it will be a post. It's better to entrust its writing to a professional copywriter. It's best to avoid using artificial intelligence - there's no point in saving money, and besides, AI hasn't reached the necessary level yet.
If it's about publication on a website, it should be a full-fledged guest blog. This should also be written by a copywriter. Although, if it's a website where various products and services are reviewed, it's better if the blogger themselves authors it.

Remember, if the audience sees that the blogger personally uses the product or service, it significantly increases conversion and trust in the publication.

Where to Find Influencers?
If we're talking about mega-influencers with millions of subscribers, they are usually well-known, so you don't need to search for them. But usually, arbitrageurs work with those who have dozens or hundreds of thousands of followers. So, you can consider various strategies:

Manual search. This is straightforward. You can use search engines or platforms (YouTube, Facebook, Instagram, and others).
Special platforms, i.e., marketplaces where various influencers are gathered. For example, one of the popular ones is Affable.
Ordering a search from freelancers. It's simple: find performers on a freelance marketplace and assign them the task. It's important to collaborate with experienced performers who have previous experience.

How to Earn 100-200% on Traffic Arbitrage through Influencer Marketing?
Doubling the initial investment is usually considered a very good result, but with influencer marketing, it's not that difficult. For example, you buy advertising from a popular YouTuber for $1000 and earn $2000 from sales. Such examples are abundant.
The key to success is the target audience, i.e., users who will definitely like your product or service.

How Do Proxies Help in Influencer Marketing?
Working with bloggers, correspondence, sending a large number of similar messages - all this requires proxies, otherwise, your messages will be filtered out. What's more, even collecting YouTubers' emails is not an easy task, as YouTube allows you to view no more than 10 contact emails per hour.
To work and earn like a true professional, you need to use proxies. The company KeyProxy offers professional solutions for ensuring privacy. Instant issuance, 99.8% uptime, full automation, and responsive customer support make KeyProxy proxies the best choice on the market.
With them, you can easily work with a wide range of influencers, choosing the best partners and optimizing your advertising campaigns.