How to Drive Traffic to Financial Offers through Mobile Apps?

Finance is one of the most popular and profitable niches for affiliate marketers. It encompasses cryptocurrencies, loans, investments, and everything else related to money. Because of this, the competition in this field is intense. One way to arbitrate financial offers is by driving traffic through mobile apps. This article will discuss ways to increase your app's visibility, improve conversion rates, and ultimately make a successful income. We'll also touch on useful tools, such as proxies, that can make the work of an affiliate marketer easier and more predictable.

How Do Affiliate Marketers Earn With Financial Offers?
Let's look at microfinance organizations, which offer small loans for consumer needs. Apps designed to attract clients work like websites. Essentially, they contain an embedded browser where a target website is displayed. This target website serves as a storefront, featuring a table of 10-20 different options. Each link in this table is an affiliate link, allowing the marketer to make more than one sale per visitor, as many visitors apply to multiple companies.

A key feature is that the storefront isn't visible to moderators. They only see a finance or news app. These WebView apps are designed to mislead advertising service moderators. They have both advantages and drawbacks. A definite advantage is that users can continue to use the app without deleting it, allowing the affiliate marketer to send push notifications with hot offers. However, the downside is that they're complex to develop and might be banned by moderators.

How to Promote Such Apps? What is ASO?
Creating an app isn't enough, you need to promote it properly. This is where a set of measures known as ASO (App Store Optimization) comes in. ASO can be divided into two types:

• Visual optimization - this involves how the app looks - its name, description, icon, accompanying screenshots, and promotional videos.
• Technical optimization - this involves how the app functions. If the app is complex, you might consider hiring freelance testers to check it.

The goal of ASO is to increase the app's visibility in search results on the App Store and Google Play. Essentially, the principles are similar to SEO for websites, but there are differences!

What's Involved in ASO for a Financial App?
Since we're talking about developing a financial WebView app, it's essential to study the competition. Both the Apple and Google stores are filled with thousands of similar apps. Some look professional and serve as useful news services, while others are just storefronts with little real value, meant only to redirect traffic.

Choose the approach that suits you best. If you're a solo affiliate marketer and don't want to deal with a large-scale development project, it might be better to focus on a simpler app.

Semantic Core
The first and most crucial step is building a semantic core. You need to determine which keywords users use to search for apps like yours. Here are some tools to help:

• Yandex Wordstat. The best tool for the Russian-speaking segment of the Internet. Just enter a primary keyword like "loan" or "payday loan," and you'll see plenty of suggestions.
• Google Keyword Planner. A professional keyword tool from Google, usable for apps in various languages.

Suggestions: for example, if you go to Google Play and type in "loan," you'll get suggestions like "loan calculator" and "loan to card." Use these suggestions, but only if your app has the corresponding functionality. Don't mislead users by claiming your app has a loan calculator if it doesn't.

Icon
The icon is one of the most important elements of your app. If you have experience in web design, you might be familiar with a favicon - a small image that appears in search results. The app icon is like a favicon but more like an avatar. It's crucial to design it according to specific technical requirements. For example, the Google Play icon must be 512 by 512 pixels, and remember that Google automatically rounds the corners.

You shouldn't overcrowd this small square with too many elements and text. For instance, if you're developing an app for quick loans, a simple background with the text "payday loan" or "fast loans" is sufficient. A simple graphic element is also a good addition.

Remember that users will use your app on various devices. For example, while the iPhone's icon is square with rounded corners, on an Apple Watch, it's practically a circle. So, any crucial information should be centered to ensure it remains visible.

Screenshots and Video
Take a few screenshots that best showcase your app's functionality. They should be static images, not animated. However, videos are even better than screenshots, and there are two types to consider:

• Professional video. This could be a doodle animation or a real shoot with editing and cuts. A 1-2 minute clip is enough to demonstrate professionalism and indicate that your app is not just another low-quality offering, but a serious service.
• Screencast. This is a demonstration of how the app works. If your app is simple and doesn't have much to show, focus on voice-over commentary. Explain why applying to multiple services increases approval chances. Ensure high-quality sound by using a professional microphone, and edit the video to remove any unnecessary moments.
  
  Description
  Along with keywords, the description plays a vital role in ranking your app in search results. Moreover, the description is for potential users who need to understand what they're about to download and install.

It's crucial to list the app's primary features and highlight its advantages in the description. The typical length is a few paragraphs. Keywords and phrases can be included but should be seamlessly integrated into the text. The most critical information should be in the first two sentences.

Reviews and Ratings
Your app's rating directly depends on its quality. The more negative reviews, the less likely users will take interest and engage with it. Make sure to respond to reviews with detailed and relevant answers. If there are negative reviews pointing out specific bugs, address them and fix the issues in your app.

Conduct Testing
Hire several freelancers for app testing to identify any bugs or issues. The testing doesn't have to be exhaustive or expensive. It's to ensure that your app functions as expected. Resolve any reported bugs to improve user experience.

Use Incentivized Traffic
Incentivized traffic isn't cheating. Find users who will download your app, install it, and leave reviews. It's similar to SEO experts buying links. By doing this, your app climbs to the top, gaining more visibility and reaching more users.

How Proxies Help
The process of planning, creating, and launching an app involves many routine tasks. You might have multiple Google Play accounts or publish reviews from different users. This is where proxies come in handy. They allow you to simulate dozens or hundreds of users from a single device, saving time and money. Plus, proxies are essential for protecting your Google Play and App Store accounts, especially when you manage multiple apps.

KeyProxy is a leading provider of top-notch proxies. Operating since 2017, they offer a 99.8% uptime, 24/7 support, and client-friendly pricing, making them an excellent choice for affiliate marketers of all levels.