10 Most Popular SMM Trends
Why does a webmaster need SMM knowledge? A webmaster can create creatives and attract even more traffic from social networks. Arbitrageurs must know the TOP-10 current SMM trends.
1. Popular Video Content
In 2024, video content is popular not only on YouTube but also on social media. Interestingly, the video format became relevant back in 2021 across different platforms:
- in the form of Reels on Instagram;
- Shorts on YouTube;
- 3-minute videos with the ability to use the Spark Ads feature on TikTok.
The most popular videos are shot on mobile phones. Short, easily understandable videos are used in creatives.
We found the article "Boost e-commerce: Main SMM Trends of 2024" on the AffCommunity website. Visit their blog and read more tips.
2. Engaging Content + UGC
Real users leave honest reviews on services and products they order. These reviews may be provoked by engaging content from Instagram or other social networks. User-generated content increases product sales and improves audience loyalty. People’s reviews are often used in advertising campaigns.
3. Use of Situational Content
In e-commerce, situational content plays an important role. In this area, advertising themes and the latest news are particularly effective. After viewing ads, users are interested in details. This way, the site with ads gains regular visitors.
4. Inclusivity
Real people with their problems and flaws remain the focus of attention. The trend towards exclusivity is gradually fading. In creatives, it’s better to use the stories of ordinary people with any appearance and different income levels.
5. Value in Ads
In online ads, users want to see the maximum useful information. This could be data about discounts, real customer reviews, and information about new products.
6. True-Context
Many companies use the CPA model in their work. As a result, native advertising is being replaced by influencers participating in marketing promotions. Influencers collaborate with well-known brands in joint advertising, using advanced TikTok and Instagram features. Nowadays, followers are less interested in native advertising because influencer-brand collaborations are more beneficial for them.
Creatives should emphasize that famous personalities voluntarily use the advertised product.
7. Omnichannel
Users like not only mobile apps but also receiving ad messages. These messages come via email, appear on official company websites, and in Telegram channels. By engaging the maximum number of content sources, you can expect successful communication with potential customers.
8. Storytelling
Audiences like podcasts, posts, and stories dedicated to specific topics. This approach will be effective in promoting various products. In advertising campaigns, fictional or real customer stories are used.
9. Livestreaming
10. Socially Oriented Content
Social justice is a popular content trend on Instagram. Advertising campaigns should address social problems and societal "pains." This is done to attract the attention of the audience.
Conclusion
By knowing the main SMM trends, a webmaster can successfully use trends in their strategies and creatives. Webmasters also need to understand the interests of their target audience to build a strong reputation and achieve high returns.
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